There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away! Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content. Who wouldn’t want a piece of that?
Another trend? Generation Z is filled with true digital natives, with more than 30 percent using YouTube, 25 percent using Instagram and 14 percent using Snapchat. This year also brings good news for every content maker out there: investment in influencers is on the rise across all platforms and has even trumped classic email marketing campaigns. The increase in investment has its reasons: influencers can increase your conversion rates tenfold. Not bad in our book!
Another trend that won’t comes as a surprise? Smartphones gain more popularity every day, and by the end of the year, the world will see nearly 2.5 billion of them in use. That’s why social media platforms are developing better functioning mobile versions: more than 50 percent of screen time in the U.S. is on the phone, so it’s only logical mobile versions need to be up to the task. We wish you luck creating winning content this year!
Due to the social media habits of Generation Z, businesses will start to adapt their social media marketing. Snapchat is the most widely used platform by Generation Z, primarily for keeping in touch with their friends, but brands will be looking to infiltrate Snapchat gaining access to approximately 67% of Generation Z. Content will need to be engaging, relevant and thought provoking to the audience as Generation Z will dominate the market.