Your business is a big part of your life. Before making any decisions, you should go in well informed. One of the decisions that you will have to make at some point in your career is when to, if ever, start e-commerce. Working on the internet can help some businesses to make millions of dollars while other businesses might struggle in multiple ways.
In this article we are going to cover how to determine whether or not e-commerce is right for your business and when to make that decision.
Can You Keep Up With The Demand?
If you have a truly powerful product, the internet is going to love it. Is your business ready to keep up with the demand for your product? Not being able to keep up with your demand will result in a lot of stress and a loss of sales. You should have an estimate of how much demand you will face versus your current capabilities.
It is important to note at this point that very few factors are a guarantee. You can only make an educated guess at how well your business will do.
Do You Have A Local Or Extremely Niche Product?
Those who have a product that is very localized or a niche product, you will find it difficult to make sales online. Before you start e-commerce you need to have a thorough plan about how you will attract enough business to offset the cost of your online presence. In some cases you may not be able to and it is wiser just to focus on your local clientele.
Is Your Product Finished?
Unfinished products are sometimes offered as presales online. A company that is well-established can easily do this but a new business on their first, second, or even third product could have problems. There are a lot of potential draw backs to doing online presales, such as people not paying or over anticipating/under anticipating the demand. At the same time, if you have a good plan and help presales can help finance your product launch.
Are You Ready To Manage Your Web Presence?
Overall, selling online can have a lot of benefits. Just like selling in person, you will have to manage your sales. With e-commerce you will also have to manage your web presence. From keeping your website up to date to working social media there is a lot to do. However, you will save time in other places as online sales are simpler.
Consider How You Are Going To Stock Your Product
Knowing how you want to stock your product makes a big difference. It is a decision you need to make before you are ready to start selling online. Are you going to make your products to order or keep a good amount of stock on hand? Are you going to handle shipping and product management on your own or are you going to use a third-party such as Amazon? Each option can be right, it all depends on your business and your product.
Do You Already Have A Web Presence?
Building up a web presence can be quite difficult. Especially on short notice. If you already have a web presence you might already be prepared to move into e-commerce. However, it might be wise to build up your presence if you don’t currently have much online reputation.
The most important thing to do before you start e-commerce is to prepare a plan first. Without a plan you won’t have a guide for your e-commerce efforts and business without a plan is bound to fail. Once you answer these questions it is time to start planning. Once you have a plan in place, you can start to prepare your e-commerce.